Big White is helping Canada earn its “Hollywood North” nickname. It’s no surprise that TV and movie celebrities are choosing Big White Ski Resort over some American resorts. From luxurious accommodations such as Crescendo to the wide array of restaurants and activities, hanging out at Big White is a secret that was bound to get out. And judging by the faces seen around town lately, the secret got out in a big way.

Our very own Jim Loyd is part of the reason Big White has been discovered as the best place to ski in Canada. When he hosted, pre-pandemic, a Fox TV show called “Living808” he took the thrill of all Big White has to offer all the way to the people of Honolulu, Hawaii. Sharing the unique “ski-in, ski-out” aspect of Big White’s accommodations, Jim made it clear that there’s no need to wait in line before enjoying the slopes. His emphasis on the accommodations offered at Big White also revealed an exciting secret that anyone who has stayed here already knows: There’s more to Big White than just the slopes. Just hanging out in one of the lodges is a great way to spend time. As stated on the show, choosing between hitting the slopes and simply relaxing in front of a fireplace is a hard choice to make. Luckily, you don’t have to choose. There’s plenty of time to do it all at Big White.

Jim Loyd’s not the only one who recognizes the power of the incredible powder that is so richly abundant at Big White. Recently, Ski Canada magazine chose to feature Big White on its cover. Who could blame them? Everything about Big White is picture-perfect.

But you don’t have to take our word for it. You don’t even have to believe what you hear on TV about us or see on the cover of a well-respected magazine. We challenge you to come to see for yourself. Head on over to Big White and it won’t be long before you’re in on the secret too. Come see what all the fuss is about. Make sure to keep your eyes wide open because you just never know who you’ll bump into at Big White these days.